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Virtual Army Experience
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Virtual Army Experience : ウィキペディア英語版
Virtual Army Experience
__NOTOC__
The Virtual Army Experience (VAE) is a mobile US Army simulator created by the Army development team with the digital development handled by Zombie Studios. The interactive exhibit brings the army’s popular computer game, America’s Army: Special Forces (Overmatch),〔(【引用サイトリンク】publisher=GameSpy )〕 to a life-size, networked environment to provide visitors with an experience of soldiering.〔(【引用サイトリンク】publisher=talkibie )〕 Using computers, LAN based scenarios, motion simulators, and videos, the VAE is a display of technological invention.〔
The VAE was greeted with enthusiasm by the public for its design, use of measurement technology, and its ability to engage visitors through an entertaining and educational experience.〔(【引用サイトリンク】publisher=Event Marketer Magazine )〕 The dual use of the virtual environment with tracking technology is a combination that commercial marketers could learn from, say experts, especially those marketers who target young adults.〔(【引用サイトリンク】publisher=AdWeek )
The VAE is managed by the Army’s Office of Economic and Manpower Analysis (OEMA) at the United States Military Academy, West Point. OEMA director Colonel Casey Wardynski is the originator of the Army Game Project. The army spent about $9 million building four versions of the Virtual Army Experience, Col. Wardynski said.〔(【引用サイトリンク】publisher=MediPost )〕 Col. Wardynski envisioned "using computer game technology to provide the public a virtual soldier experience that was engaging, informative and entertaining."〔(【引用サイトリンク】publisher=U.S. Army )
==Overview==

The VAE allows visitors the opportunity to “test drive” soldiering in a mission drawn from Army operations. The core of the VAE is the America’s Army computer game, mentioned above. The exhibit is rendered with Army training simulation technology to create a life-size, networked virtual environment. In the 20-minute ride, participants receive video briefings by soldiers who span the expertise, backgrounds and personal goals of typical soldiers.〔(【引用サイトリンク】publisher=U.S. Army )〕 The VAE highlights soldier occupations, Army technologies, operating environments and missions. Participants employ teamwork, rules of engagement, leadership and high-tech equipment as they take part in a virtual U.S. Army mission.〔(【引用サイトリンク】publisher=U.S. Army )
The experience "is fun and interactive ... while effectively telling a brand story of teamwork, honor and respect," says Drew Neisser, CEO of Renegade, an experiential marketing agency. "Commercial clients should try to replicate this model ... which gives users a realistic view of what the brand is about."〔(【引用サイトリンク】publisher=AdWeek )
The VAE can be delivered in its full scale rendition, or may be broken down into two smaller versions, enabling it to travel to events simultaneously. There are four traveling packages that offer indoor/outdoor experiences and allow the VAE to travel year round across the United States. In two years, the VAE has traveled to over 40 states, at locales including NASCAR races, Six Flags Amusement Parks, State Fairs, Spring Break festivities, Music Festivals, Air Shows and Urban Expos. It cost $9.8 million a year to operate the exhibits.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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